Press Releases

Gazelle (www.gazelle.com), the nation's leading consumer electronics reCommerce™service, today announced that Sarah Welch has been named its Chief Marketing Officer (CMO). Sarah joins Gazelle as its first CMO and will be immediately responsible for the company's overall marketing strategy and award-winning product and Customer experience. In her role, Sarah will lead Gazelle's fast-growing marketing team, and bring leadership to the expansion of tactics, including advertising, online marketing, and communications. Sarah will report directly to co-founder and CEO, Israel Ganot.

Sarah joins Gazelle with more than 15 years of marketing experience. Sarah joins Gazelle from TripAdvisor, the world's most visited travel website, where she held senior roles including Vice President of Marketing and Vice President of the TripAdvisor Media Group. Before TripAdvisor, Sarah worked at an array of well-established companies including BabyCenter, the leading online resource for new and expectant parents, and eBay. Sarah earned her Bachelor's from Brown University and her MBA from the Stanford Graduate School of Business.

"Sarah's experience and approach make her a great fit for Gazelle's business and culture," said Israel Ganot, Co-Founder and CEO of Gazelle. "As CMO, Sarah will round out our executive team, and I'm confident that with her mix of experience and deep background in both marketing and product she will help us bring reCommerce to the masses."

"Gazelle is the perfect match for my experience and interests," said Sarah Welch. "Gazelle's mission to redefine the consumption of electronics, the company's massive global opportunity for its business and the company's commitment to being a leading workplace all combined to make it an irresistible opportunity."

This announcement comes on the heels of Gazelle's recently announced series D financing of $22M, led by Craton Equity Partners. Gazelle, founded in 2006, has inspired more than 200,000 Customers to change their consumption habits and trade-in more than 600,000 used electronics to be reused or responsibly recycled.

ABOUT GAZELLE

Gazelle (www.gazelle.com), a service of Second Rotation, Inc., provides the easiest, fastest and safest way for consumers to get cash for their unwanted electronic devices. Gazelle takes the risk and effort out of selling electronic gadgets online and provides its users with benefits such as free shipping and packaging and comprehensive data removal. To date, Gazelle has helped more than 200,000 consumers trade their gadgets to de-clutter their lives, earn quick cash and generally lead a greener lifestyle. Based in Boston, Gazelle is backed by premier venture capital firms Craton Equity Partners, Physic Ventures, Venrock Associates and RockPort Capital Partners.

Gazelle (www.gazelle.com), the nation's largest consumer reCommerce™ service, announced today that Craton Equity Partners (www.cratonep.com) has led its $22 million series D round of financing. Gazelle's current investors, Physic Ventures (www.physicventures.com), Venrock Associates (www.venrock.com) and RockPort Capital (www.rockportcap.com) have also participated in this round of financing.

In 2010, Gazelle's business continued to soar, achieving a 155% year-over-year growth in revenues as the company has attracted more than 175,000 Customers to trade in or recycle used electronics. Fueled by its largest financing to date, Gazelle is focused on rapidly accelerating its plans to market its service to mass media. The new funding also enables Gazelle to make additional investments in key areas of the business, including operational capital, marketing, inventory acquisition and additional processes that will continue to enhance the company's industry-leading customer experience.


"We are impressed by Gazelle's innovative business model which serves a vast consumer market while having a positive environmental impact," said David Asarnow, Principal at Craton Equity Partners, who joins the Gazelle board of directors. "Gazelle has a world class team and unlimited opportunity for growth, and fits our model for investing in forward thinking companies with progressive models and technology to address climate change. We look forward to supporting their continued success."

According to Gazelle co-founder and CEO, Israel Ganot, Craton Equity Partners' expertise in the field of clean technology and environmentally responsible consumption will help further Gazelle's vision of reCommerce. "Our goal is to completely transform the way consumers think about the consumer electronics they buy, sell and own. This financing will be critical in helping us market our vision of consumption and reCommerce to more people, grow and build our catalog and continue to provide one of the most satisfying consumer experiences anywhere on the web."

This round of funding is the fourth in Gazelle's four-year history, with its last round in 2010, led by Physic Ventures. Since 2008, Gazelle has realized aggressive growth, adding over 20 product categories and 300,000 products to build upon its award-winning customer experience. Gazelle was named #24 on the 2010 Inc. 500 and #2 in the highly competitive Consumer Products & Services category.

ABOUT GAZELLE

Gazelle (www.gazelle.com), a service of Second Rotation, Inc., is committed to providing an easy, fast, and safe way for consumers to get cash for selling unwanted electronics or to recycle them responsibly. To date, more than 175,000 consumers have used the service as a way to clean out closets, get cash and help out a good cause. In addition, Gazelle empowers consumers to avoid time consuming and risky online experiences associated with peer-to-peer selling. Consumers can rest assured that all personal information is thoroughly removed from their item while benefiting from conveniences like free shipping and packaging. Based in Boston, Gazelle is backed by premier venture capital firms Craton Equity Partners, Physic Ventures, Venrock Associates and RockPort Capital Partners.

ABOUT CRATON EQUITY PARTNERS

Craton is Southern California's largest exclusive clean tech private equity fund. Craton was recently announced as one of the top ten California clean technology funds by PE Hub. Craton focuses its investment strategies on a diverse set of subsectors from retail alternative fuels, to wastewater treatment technology, recycling and solid state lighting to a series of smart grid and energy efficiency technologies. Craton is located in Los Angeles, California. For more information visit www.cratonep.com.

PRESS CONTACTS:

Michael Schneider (for Gazelle)

RF|Binder Partners

(212) 994-7546

gazelle@rfbinder.com

Tim Turpin (for Craton Equity Partners)

Sparkpr

(415) 244-9699

tim@sparkpr.com

The long-awaited Verizon iPhone will be hitting stores in a few short days, but for customers who want to switch carriers, this means coughing up an Early Termination Fee as high as $325 to break their contracts. To help alleviate this financial burden and promote the trade-in of used electronics, Gazelle (www.gazelle.com), the nation’s largest RECOMMERCE™ service, announced today that it will give away $300, that customers can use to pay their early termination fee, to 10 people leading up to the launch of Verizon’s iPhone on February 10th.

The promotion starts today and runs until February 14th. Each day during the promotion, Gazelle will select one Customer who trades in their iPhone on gazelle.com to win $300 to pay off their ETF. All iPhone models qualify, including the original iPhone, 3G, 3GS, and 4. To enter, Customers just need to sell their iPhone at gazelle.com during the promotion period and then ship it to Gazelle to complete their transaction.

“Early termination fees are a big financial barrier to switching carriers,” said Israel Ganot, CEO and co-founder of Gazelle. “With Gazelle, customers can already earn up to $425 for trading in an iPhone and now 10 lucky winners will get an additional $300 to pay off their ETF and make the switch to Verizon.”

Gazelle has helped thousands of Customers upgrade smartly to the latest and greatest technology by enabling them to trade in used devices for cash they can use to fund their purchase of new devices. Since Verizon announced the launch date of the iPhone, Gazelle has seen a strong increase in iPhone, Blackberry and Droid trades as many take advantage of Gazelle Values averaging well over $100 for these used phones. Check out Gazelle’s special website www.gazelle.com/iphone for the latest iPhone Values and for tips and tricks on how to sell your iPhone.

• ABOUT GAZELLE

Gazelle (www.gazelle.com), a service of Second Rotation, Inc., provides the easiest, fastest and
safest way for consumers to get cash for their unwanted electronic devices. Gazelle takes the
risk and effort out of selling electronic gadgets online and provides its users with benefits such
as free shipping and packaging and comprehensive identity/data removal. To date, Gazelle has
helped more than 150,000 consumers reCommerce their old gadgets to de-clutter their lives, earn
quick cash and generally lead a greener lifestyle. Based in Boston, Gazelle is backed by premier
venture capital firms Physic Ventures, Venrock Associates and RockPort Capital Partners.

PRESS CONTACT:
Michael Schneider
RF|Binder Partners
(212) 994-7546
gazelle@rfbinder.com

Perhaps the most buzz that came out of CES surrounded an announcement that wasn’t even made at the tradeshow - the Verizon iPhone. Gazelle (www.gazelle.com), the nation’s largest RECOMMERCE™ service, today released the results of a survey that polled more than 200 attendees at the International CES and gauged the likelihood that current smartphone owners would switch to a Verizon iPhone. Based on the results below, Gazelle is expecting an unprecedented amount of trade-ins as smart phone users look for a way to pay off Early Termination Fees and fund the purchase of a new Verizon iPhone.

Notable survey findings:

Trade-in will be the path to upgrading:

• 75% of those polled said that if they did indeed purchase a Verizon iPhone, they would trade in their current smart phone for cash to pay their ETF and fund the switch to the Verizon iPhone.

• Gazelle can help alleviate that financial burden. As of the date of this release, gazelle.com customers can lock in offers for 30 days and expect to receive the following for iPhones in perfect condition:

• iPhone 4: $430 (32GB)

• iPhone 3GS: $207 (32GB)

• iPhone 3G: $125 (16GB)

iPhone owners’ dissatisfaction with AT&T’s service will drive them to put an end to this love-hate relationship

• iPhone 3GS and 3G owners led the pack of respondents most likely to make the switch to the Verizon iPhone (62% and 59% respectively would switch to Verizon iPhone)

• iPhone 4 users, on the other hand, won’t be so quick to make the jump, as just 27% of respondents indicated they would switch to Verizon.

• Of those respondents that planned to switch, being “unhappy with AT&T service” was overwhelmingly selected as the biggest reason for doing so, with more than 90% selecting this response.

Android, Blackberry users more monogamous and in committed relationships, but still seduced by the iPhone’s allure

• Current iPhone users won’t be the only ones lining up for the Verizon edition. Blackberry and Android users split nearly down the middle on their intent to purchase the Verizon iPhone (53% and 50% respectively would switch to Verizon iPhone).

“We expect the need to pay high ETFs from AT&T will be one of the big drivers for consumers to trade-in their iPhones,” said Israel Ganot, Co-Founder and CEO of Gazelle. “When the iPhone 4 was released, nearly 50,000 consumers gazelled their older models for cash that many used to purchase the new model. We’re thrilled to once again help smartphone owners upgrade intelligently and responsibly.”

ABOUT GAZELLE

Gazelle (www.gazelle.com), a service of Second Rotation, Inc., provides the easiest, fastest and safest
way for consumers to get cash for their unwanted electronic devices. Gazelle takes the risk and effort
out of selling electronic gadgets online and provides its users with benefits such as free shipping and
packaging and comprehensive identity/data removal. To date, Gazelle has helped more than 150,000
consumers reCommerce their old gadgets to de-clutter their lives, earn quick cash and generally lead a
greener lifestyle. Based in Boston, Gazelle is backed by premier venture capital firms Physic Ventures,
Venrock Associates and RockPort Capital Partners.

PRESS CONTACT:
Michael Schneider
RF|Binder Partners

(212) 994-7546

gazelle@rfbinder.com

Gazelle (www.gazelle.com), the nation’s largest RECOMMERCE™ service, today released the results of a survey that polled more than 300 attendees at International CES and gauged likely Consumer Electronic purchase and resale trends in 2011 vis-à-vis 2010. The survey aimed to better understand not only the types of electronics that CES attendees plan to purchase this year and how they differ from last year, but also how many attendees traded in or resold their used electronics in 2010 and how many plan to in 2011. The study pointed to an overall 51% increase in those who plan to resell or trade-in their used electronics in 2011 as opposed to 2010 with 60% planning to RECOMMERCE their gadgets. Research also found that 73% polled purchased a cell phone or smartphone in 2010. In addition, 32% purchased tablets in 2010 and more than one-third of respondents plan to upgrade their tablet in 2011.

Gazelle accepts hundreds of thousands of consumer electronic trade-ins each year, giving it unique insight into U.S. consumption habits. The company has been devoting time at CES to better understanding how purchase and resale patterns may change in 2011 and why the changes may occur.

Other notable findings from the survey include:

Cell/smartphones, laptops and tablets are the CE gadgets most likely to be purchased in 2011:

• 64% of respondents plan to purchase a new cell/smartphone, while 39% plan to purchase laptops, and 33% plan to purchase new tablets

• Digital cameras, MP3 players and video game console upgrades could be weaker in 2011, with respondents planning to upgrade at rates of 28%, 16% and 14%, respectively
  
  RECOMMERCE grew in importance in the lifecycle for electronic device consumption in 2010 and will be even more important in 2011

• While 28% of respondents traded in or sold a used cell or smartphone in 2010, nearly 43% plan to in 2011 (52% increase year-over-year)

• While just over 14% of respondents traded in or sold a used laptop in 2010, more than 24% plan to in 2011 (69% increase year-over-year)

• While almost 3% of respondents traded in or sold a used tablet in 2010, almost 12% plan to in 2011 (337% increase year-over-year)

• While almost 8% of respondents traded in or sold a used digital camera in 2010, nearly 16% plan to in 2011 (100% increase year-over-year)

• While almost 8% of respondents traded in or sold a used mp3 player in 2010, nearly 11% plan to in 2011 (43% increase year-over-year)

• While 6% of respondents traded in or sold a used video game console in 2010, 10% plan to in 2011 (64% increase year-over-year)
  
  Cell/smartphones, laptops, mp3 players and video game consoles are the most likely categories for RECOMMERCE:

• Of the respondents who plan to purchase a new cell/smartphone in 2011, 67% expect to RECOMMERCE their used cell/smartphone

• Of the respondents who plan to purchase a new laptop in 2011, 62% expect to RECOMMERCE their used laptop

• Of the respondents who plan to purchase a new mp3 player in 2011, 65% expect to RECOMMERCE their used player

• Of the respondents who plan to purchase a new video game console in 2011, 72% plan to RECOMMERCE their used console

“With more people planning to upgrade and trade in their electronic devices in 2011, it is becoming clear how both actions are becoming inextricably linked. Simply put, consumers are beginning to incorporate RECOMMERCE into their purchase patterns, understanding that used electronics have significant value,” said Israel Ganot, co-founder and CEO of Gazelle.

The overall CE and RECOMMERCE trends survey is part of Gazelle’s ongoing effort to gather and release data that attempts to better reflect CE market trends and purchase patterns. In November, Gazelle released the Holiday RECOMMERCE™ report, a forecast of which electronic gadgets the company anticipated would sell particularly well over the holiday season based on analysis of recent CE trade-in trends.

• ABOUT GAZELLE

Gazelle (www.gazelle.com), a service of Second Rotation, Inc., provides the easiest, fastest and safest
way for consumers to get cash for their unwanted electronic devices. Gazelle takes the risk and effort
out of selling electronic gadgets online and provides its users with benefits such as free shipping and
packaging and comprehensive identity/data removal. To date, Gazelle has helped more than 150,000
consumers reCommerce their old gadgets to de-clutter their lives, earn quick cash and generally lead a
greener lifestyle. Based in Boston, Gazelle is backed by premier venture capital firms Physic Ventures,
Venrock Associates and RockPort Capital Partners.

PRESS CONTACT:
Michael Schneider
RF|Binder Partners
(212) 994-7546
gazelle@rfbinder.com